Recently, a senior Chile Retail Giants delegation consists of Ripley, Sodimac and ABC paid a visit to Midea headquarters. The visit aims at conducting in-depth exchanges on business expansion, product localization development and business model upgrade in the Chilean market. Mr. Lewis Fu, President of Midea International Business, Mr. Luis Fabio, General Manager of Midea Chile JV, and other representatives warmly welcomed the delegation and participated in the negotiations.

The delegation visited the Midea History Museum, Midea Group exhibition hall and multiple manufacturing plants, and were impressed by the development footprint, intelligent manufacturing system and global OBM layout. The team also extended a deep talk focusing on the whole-house smart home appliance solutions customized for Chile.

During the visit, Midea has further strengthened the cooperation with the three strategic customers based on their channel advantages and positioning:

• Ripley, Chile's leading department store and consumer electronics retailer, targets technology and trendy consumer group, which is a perfect match for Midea's brand positioning in Chile;

• Sodimac is the No.1 channel in the home building materials and home appliances category, which is not only the core portal of Midea's To C business, but also an important entry point for the home improvement market and To B business.

• As the only large-scale professional home appliance chain in Chile, ABC has a flexible and efficient operation mechanism in the home appliance retail market, and its stores are closer to the needs of end users.

The delegation gives high recognition of Midea's product and manufacturing strength and the visit marks a new stage of cooperation between Midea and Chilean retail channels.

The delegation representative stated: "Midea has shown outstanding strength in intelligent manufacturing, product research and development, and supply chain capability. We look forward to establishing a closer cooperation mechanism with Midea to introduce more high-quality, intelligent and integrated home appliances to the Chilean market, we expect to bring better life experience to local consumers. "

Lewis stated: "The Chilean market is an important microcosm of Midea's OBM business in Latin America, where Midea brand has the most complete product line and eye-catching market share. In such a small but beautiful market, we will continue to promote product innovation and localization, and work with Ripley, Sodimac and ABC to create home appliance solutions that are even closer to consumer needs."

The visit of the Chilean retail delegation not only deepened the mutual trust and understanding between the two sides, but also further strengthened the foundation for subsequent in-depth strategic coordination. Midea will continue to work with global retail partners to create a new chapter of international development.